California’s Assembly Bill No. 489, passed on October 11, 2025, introduces stricter regulations on the use of AI in healthcare communications. The law aims to curb deceptive practices by preventing AI systems from using terms that suggest licensure or certification in the healthcare field.
The bill prohibits the use of phrases, letters, or terms that may mislead consumers into thinking an AI system is operated by a licensed healthcare professional. This includes terms like “doctor” or “M.D.” that falsely imply AI-generated advice is provided by qualified professionals.
AI developers and companies must now comply with the updated restrictions on healthcare licensing terms by AI systems. The bill expands existing regulations to cover both AI and generative AI technologies, holding developers accountable for any violations.
Violating the law could result in significant legal consequences, including injunctions. Each violation of the new provisions is considered an individual offense, increasing the penalties for non-compliance.
California’s proactive stance with this bill highlights the state’s commitment to ensuring transparency in AI-generated healthcare content. Industry stakeholders must implement strict measures to ensure their AI systems and advertising materials do not misuse healthcare licensing terms.