Riyadh Unites the World for Tourism Innovation
The 26th UN Tourism General Assembly convened in Riyadh, bringing together a remarkable gathering of global leaders. Delegations from 148 Member States attended, including 90 Ministers of Tourism and 70 Ambassadors. Over three days, discussions focused on building a sustainable and inclusive future for the tourism sector. Innovation, technology, and digital transformation dominated the agenda, highlighting the sector’s evolving priorities.
UN Tourism Secretary-General Zurab Pololikashvili emphasized the importance of embracing new technologies. He stated that Artificial Intelligence will play a central role in shaping tourism over the next fifty years. The organization aims to guide Member States to harness AI for growth and diversification. Strengthening opportunities for communities and local entrepreneurs was highlighted as a key objective.
Riyadh provided a platform for collaboration between public and private sectors, marking a pivotal moment in UN Tourism history. Delegates shared strategies to overcome challenges while exploring future opportunities for the industry. The gathering reinforced the need for international cooperation and digital innovation. It also set the stage for upcoming thematic sessions and initiatives.
AI Sparks a New Era in Global Tourism
The General Assembly in Riyadh featured a special Thematic Session on Artificial Intelligence. The session explored how AI can drive innovation and sustainability in tourism. Leaders from public and private sectors gathered to discuss digital transformation strategies. The objective was to outline actionable policies for Member States worldwide.
Executive Director Natalia Bayona provided an overview of AI’s place within the UN Tourism agenda. Her presentation set the stage for a high-level policy debate among delegates. More than 30 Heads of Delegation shared their insights during the discussions. The debate emphasized the balance between innovation and responsible implementation.
Industry leaders joined the conversation, bringing expertise from major global organizations. Representatives from Amadeus, Trip.com, Microsoft, and the World Economic Forum offered practical examples. They showcased AI solutions that enhance efficiency, customer experience, and market competitiveness. Their contributions highlighted collaboration between governments and the private sector.
Delegates explored opportunities to leverage AI for inclusive growth and local entrepreneurship. Emphasis was placed on addressing workforce skill gaps and improving digital infrastructure. Participants considered how technology can expand access to tourism for all communities. The session stressed that innovation must benefit people as well as the economy.
The discussion concluded with a clear message about the sector’s future. AI is not just a tool but a catalyst for transformation. Member States agreed on the need for shared frameworks and cooperative initiatives. The session underscored the importance of global collaboration in shaping responsible AI adoption.
Innovators Lead the Way in Tourism AI
The UN Tourism Artificial Intelligence Challenge celebrated the most promising innovators in the sector. Finalists showcased solutions that leverage technology for sustainable and inclusive tourism. The competition encouraged creative approaches to address local and global challenges. Participants demonstrated how AI can transform experiences for travelers and communities alike.
Among the finalists, Brazil’s Smart Tour emerged as the overall winner. The platform impressed judges with its innovative use of AI to enhance tourism services. Smart Tour focuses on personalized travel experiences while supporting local businesses. Its success highlights the potential of technology to drive sector diversification.
The challenge emphasized AI’s role in promoting inclusive growth across regions. Solutions aimed to empower local communities and strengthen entrepreneurship opportunities. Delegates recognized that technology can create economic benefits while respecting cultural heritage. This approach ensures tourism development benefits both visitors and residents.
Finalists also presented solutions addressing workforce shortages and skill gaps. AI tools can train employees, optimize operations, and enhance service quality. This focus aligns with UN Tourism goals for sustainable and resilient sector growth. Technology was highlighted as a key enabler for workforce transformation.
The event fostered collaboration between innovators, governments, and industry leaders. Participants exchanged insights on implementing AI solutions at scale. Sharing best practices was a critical component of the competition. Delegates explored strategies to maximize social and economic impact.
The challenge reinforced the need for ethical AI adoption in tourism. Member States discussed safeguards, privacy, and inclusivity in deploying new technologies. Ensuring responsible innovation was considered essential for long-term sector success. Transparency and accountability emerged as guiding principles for AI initiatives.
Overall, the UN Tourism AI Challenge demonstrated the transformative potential of technology. It inspired collaboration, creativity, and investment in digital tourism solutions. Winners and participants showcased how AI can shape a more inclusive future. The event set a benchmark for innovation in global tourism development.
Breaking Barriers and Expanding Tourism Globally
Shaikha Al Nowais was confirmed as the first female Secretary-General of UN Tourism. Her appointment marks a historic milestone for the organization. Member States formally ratified her nomination during the General Assembly in Riyadh. She will begin her term at the start of 2026.
The Assembly approved the institutionalization of the UN Tourism Africa and Americas Summit. This biennial platform will support dialogue and cooperation between the two regions. It will provide opportunities for political and technical collaboration on tourism development. Member States emphasized its importance for regional integration and innovation.
A Mechanism for South-South Cooperation was also created to strengthen collaboration among developing countries. This initiative will promote shared knowledge, best practices, and joint tourism projects. Delegates highlighted the potential for economic growth through regional partnerships. It reflects UN Tourism’s commitment to inclusivity and shared prosperity.
The Government of China proposed the establishment of a Regional Office in Shanghai. Members approved the proposal, expanding UN Tourism’s global presence in Asia. The office will facilitate cooperation and provide technical support to Member States. It represents a step toward more efficient regional engagement.
These leadership and expansion initiatives reinforce UN Tourism’s vision for the next fifty years. Emphasis is placed on innovation, inclusivity, and sustainable growth in the sector. Members committed to strengthening international partnerships and local community empowerment. Riyadh’s Assembly set the stage for transformative action worldwide.
Charting the Future of Tourism and Learning
Member States approved the theme for World Tourism Day 2026 as Digital Agenda and Artificial Intelligence. El Salvador will host the celebrations. The focus will highlight how technology transforms tourism globally. Delegates discussed opportunities to engage communities and businesses through innovation.
For 2027, the theme will center on Transforming Tourism through Education. Cabo Verde was selected as the host country. Discussions will emphasize skill development, workforce training, and knowledge sharing. Education is seen as a key driver for sustainable tourism growth.
The 27th UN Tourism General Assembly will be held in the Dominican Republic. Members expressed optimism about continuing collaboration and sharing best practices. Planning for the next assembly will build on lessons from Riyadh. Delegates highlighted the importance of global partnerships for sector advancement.
The Riyadh Declaration on the Future of Tourism concluded the session. It calls for stronger international cooperation, local empowerment, and AI integration. Member States committed to investing in digital infrastructure and workforce development. The declaration sets a clear roadmap for innovation and inclusive growth worldwide.
